Regional Segment Manager, Functional

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Date: Jun 17, 2026

Location: Shanghai, CN

Company: AkzoNobel

About AkzoNobel

Since 1792, we’ve been supplying the innovative paints and coatings that help to color people’s lives and protect what matters most. Our world class portfolio of brands – including Dulux, International, Sikkens and Interpon – is trusted by customers around the globe. We’re active in more than 150 countries and use our expertise to sustain and enhance the fabric of everyday life. Because we believe every surface is an opportunity. It’s what you’d expect from a pioneering and long-established paints company that’s dedicated to providing sustainable solutions and preserving the best of what we have today – while creating an even better tomorrow. Let’s paint the future together.

 

For more information please visit www.akzonobel.com 

 

© 2024 Akzo Nobel N.V. All rights reserved.

Job Purpose

  • Own and drive the regional segment strategy and execution across North Asia countries
  • Support achievement of regional revenue, profitability, and growth targets through effective deployment of marketing levers including strategy, go-to-market models, innovation, portfolio management, branding, communications, digital initiatives, and customer engagement.
  • Act as the key regional marketing partner to sales, technical, and business teams to identify and capture growth opportunities within the segment.
  • Ensure effective localization and execution of global initiatives to meet regional market and customer needs.

Key Accountabilities

  • Formulates the Regional Segment Marketing Plan in close coordination with regional marketing manager and segment sales manager, assuring alignment with global segment strategy and marketing plan
  • Provides guidance to the region in the implementation and execution of segment strategy, ensure the translation of segment strategy into operational action planning and monitors implementation of the regional plans and drives course correction where needed
  • Monitors regional revenue and profitability performance for the segment vis a vis agreed mandate, provides pricing input to the pricing excellence contact when needed
  • As an owner of the regional product portfolio ensures the implementation of the innovation process (NPI) for the segment, monitors and optimizes regional product portfolio in alignment with Product Manager
  • Gets in depth understanding of segment needs within the region as well as for key customers through market research, including voice of customer discussions and interactions with regional sales team. Collects competitive intelligence, identify and analyze sub segment needs & trends
  • Identify and prioritize commercial opportunities with regional sales organizations and drive the key accounts’ spec in & new business leads
  • Together with the key account managers, articulate the values and develop the business on the customers’ corporate level/governments’ agencies
  • Participation in IBP monthly regional PMR to update on project progress
  • Be familiar with all applicable corporate and site policies/procedures with regard to personal conduct, HSE standards and always in compliance with all applicable regulations

Experience

•    Minimum of Bachelor’s degree in Marketing/Business 
•    At least 6+ years of experience in marketing & business development function 
•    Ideally experience in more than one industry
•    Chemical background is an advantage
•    Analytical mind with good financial acumen

At AkzoNobel we are highly committed to ensuring an inclusive and respectful workplace where all employees can be their best self. We strive to embrace diversity in a context of tolerance. Our talent acquisition process plays an integral part in this journey, as setting the foundations for a diverse environment. For this reason we train and educate on the implications of our Unconscious Bias in order for our TA and hiring managers to be mindful of them and take corrective actions when applicable. In our organization, all qualified applicants receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age or disability.

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