Digital Lead DIY Platforms Benelux

About AkzoNobel

Since 1792, we’ve been supplying the innovative paints and coatings that help to color people’s lives and protect what matters most. Our world class portfolio of brands – including Dulux, International, Sikkens and Interpon – is trusted by customers around the globe. We’re active in more than 150 countries and use our expertise to sustain and enhance the fabric of everyday life. Because we believe every surface is an opportunity. It’s what you’d expect from a pioneering and long-established paints company that’s dedicated to providing sustainable solutions and preserving the best of what we have today – while creating an even better tomorrow. Let’s paint the future together.

Digital Lead DIY Platforms Benelux

About the Role

Within AkzoNobel’s Consumer Coatings business, digital is no longer a supporting channel—it is where brand experience, inspiration and conversion come together. As Digital Lead DIY Platforms Benelux, you take ownership of this space for some of the most recognisable DIY and paint brands in the region.

You are responsible for shaping and continuously evolving the digital ecosystem for leading Dutch and Belgian consumer brands such as Flexa, Cetabever, Alabastine, Hammerite, Glitsa, Levis and Xyladecor. These platforms—websites, apps and digital tools—are often the first point of interaction for consumers planning their home improvement projects, selecting colours, or seeking inspiration. Your role ensures that this experience is seamless, inspiring, data-driven and commercially effective.

You operate at the intersection of brand, technology and consumer behaviour. Translating brand strategy into digital experiences is at the core of what you do, but equally important is how those experiences perform: how they convert, how they engage, and how they evolve over time.

You also act as a key digital counterpart within a broader ecosystem of Digital leads in Benelux, ensuring clear governance across DIY, trade, owned and external partnership channels. In doing so, you safeguard focus, clarity and consistency in a complex multi-brand digital landscape.

What You Will Be Doing

You take full ownership of the DIY digital platform landscape in Benelux, defining and steering the roadmap for brand websites, apps and digital tools. You ensure that each platform is aligned with both local market needs and global digital strategy, balancing consistency with market relevance.

A large part of your role is translating brand and campaign activity into meaningful digital experiences. You work closely with Brand, Customer Marketing, Global & EMEA Digital and external agencies to bring campaigns to life on-site, ensuring that every digital touchpoint contributes to engagement and conversion.

You are equally focused on performance. By analysing consumer behaviour, journey data and platform KPIs, you continuously identify opportunities to improve UX, increase conversion and optimise the overall digital journey. You lead CRO initiatives, UX enhancements and testing programmes, turning insight into measurable impact.

On the technical and data side, you ensure the platforms are robust, scalable and future-ready. You collaborate closely with PDM and IT teams to safeguard product data quality, content integrity and seamless integration of key consumer functionalities such as colour tools, product selectors and inspiration engines. You act as the key business counterpart for development partners, ensuring high-quality delivery of enhancements, releases and fixes.

You also play an important role in governance. You maintain clear scope boundaries between DIY platforms, trade platforms, owned platforms and external partner channels, ensuring coherence across the wider digital ecosystem and avoiding fragmentation. In parallel, you represent the Benelux DIY digital perspective in regional and global forums, contributing to shared roadmaps and best practice development.

How You Make an Impact

Your impact is visible in how consumers experience and interact with the brands online. Strong platform performance means more than traffic—it means relevance, inspiration and conversion at critical moments in the consumer journey.

You directly influence how consumers discover products, explore ideas, and make decisions through digital tools. This has a tangible impact on brand preference, category growth and commercial performance.

Beyond the platforms themselves, you contribute to the broader digital transformation agenda by sharing learnings, standardising approaches and improving how digital capabilities scale across markets. You help shape a more connected, efficient and consumer-centric digital ecosystem across Benelux and beyond.

What You Bring

You are a digitally savvy, commercially minded professional with a strong foundation in digital platform ownership, e-commerce or product-driven environments. You combine strategic thinking with hands-on execution and know how to translate consumer and brand needs into high-performing digital experiences.

You hold a Bachelor’s or Master’s degree (HBO/WO) in Marketing, Business, Digital or a related field, and bring at least 5 years of experience in platform development, e-commerce or digital product ownership, ideally within a B2C or consumer-focused environment.

You have a strong affinity with UX, data analytics, conversion optimisation and digital tooling, and you are comfortable working with technologies such as AEM, Contenful, Wordpress/Woocommerce, GA4 environments and testing tools. Familiarity with SEO, GEO, martech and personalisation platforms is considered a strong advantage.

You have experience operating in complex, multi-brand and multi-country environments, and are comfortable working with global and regional roadmaps while balancing local market needs. You understand how to navigate a matrix organisation with multiple stakeholders and competing priorities.

You are a self-starter with strong communication skills and the ability to build alignment across brand, marketing, IT and external partners. Your mindset is consumer-focused, analytical and commercially driven, and you are able to clearly connect digital initiatives to brand and category performance KPIs.

Finally, you are fluent in Dutch and English (both written and spoken). Knowledge of French is considered a plus in the context of Belgian stakeholder collaboration.

What We Offer

This role offers the opportunity to shape the digital face of some of the most well-known DIY brands in the Benelux region within a global organisation that is actively investing in digital transformation.

You will have ownership over a critical digital platform portfolio with significant visibility and impact on both brand performance and consumer experience. The role gives you the autonomy to define direction, prioritise initiatives and drive meaningful improvements across multiple markets and brands.

In return, you join an international environment that values innovation, collaboration and continuous learning. You will work closely with experienced digital, brand and technology professionals across Europe and beyond, contributing directly to the evolution of AkzoNobel’s consumer digital ecosystem.

The position comes with a competitive compensation package, including a fixed annual bonus of 8.33% and 46 days of holidays and leave per year, reflecting a strong commitment to both performance and personal wellbeing.

Beyond this, you will find strong development opportunities and the chance to grow your career in a truly international and future-focused digital organisation.

For more information please visit www.akzonobel.com 

© 2024 Akzo Nobel N.V. All rights reserved.

At AkzoNobel we are highly committed to ensuring an inclusive and respectful workplace where all employees can be their best self. We strive to embrace diversity in a context of tolerance. Our talent acquisition process plays an integral part in this journey, as setting the foundations for a diverse environment. For this reason we train and educate on the implications of our Unconscious Bias in order for our TA and hiring managers to be mindful of them and take corrective actions when applicable. In our organization, all qualified applicants receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age or disability.

Requisition ID: 54149