Merchandiser

Job Purpose

The Merchandiser is responsible for delivering excellent merchandising standards and in-store product support across Large Scale Operator (LSO) stores (e.g., GAME, Builders Warehouse, MICMAR). This role ensures strong Dulux brand presence through effective displays, point-of-sale execution, product availability, and customer assistance while driving sales through product knowledge, demonstrations, and adherence to the store call procedure.

Key Accountabilities

• Merchandising standards & display execution

  • Maintain AkzoNobel/Dulux shelf and display standards in line with agreed guidelines.
  • Ensure shelves are consistently full (target: 95% availability) and well faced-up.
  • Execute block merchandising and ensure dummy merchandising is only used when stock is not available.
  • Ensure clear space in front of displays (minimum 2m) and keep stands clean, neat, and presentable.
    
    

• Stock availability, storage & quality control

  • Monitor stock ageing and rotate stock correctly (on shelf and in stockroom).
  • Remove damaged, expired, or recalled stock from shelves immediately and manage returns daily.
  • Ensure stock is stored correctly by product, accessible, and well organised in the stockroom.
  • Report low/out-of-stock items to store management and the company representative; support replenishment follow-ups.
    
    

• Pricing & market intelligence

  • Ensure pricing is visible and accurate at all times.
  • Update pricing index where required.
  • Conduct shelf price surveys and share competitor and market activity feedback.
    
    

• Point of Sale (POS) & brand equipment management

  • Use POS materials effectively and economically, aligned to shelf and display strategy.
  • Ensure in-store price flashers are used appropriately.
  • Maintain DCS stands to be fully stocked daily (no empty pockets), and ensure damages are fixed within 24 hours.
  • Keep brochures and brochure holders fully stocked (100%) and ensure stand lighting is functional.
    
    

• Customer support & sales enablement

  • Deliver strong walk-in customer service, handling queries and offering product recommendations.
  • Assist customers with product specs, coverage calculations, pricing guidance, and colour selection using Dulux colour systems.
  • Conduct in-store demonstrations and promote product features/benefits to drive sales.
  • Implement agreed selling strategies and achieve targets set by management.
    
    

• Reporting & relationship management

  • Prepare regular reports including lead generation, daily sales summaries, competitor activity, and market intelligence.
  • Build and maintain relationships externally with contractors, painters, lead providers, and specifying professionals.
    
    

• Operational compliance

  • Follow store access and operating procedures (e.g., visitors’ entrance/sign-in, greeting store manager).
  • Adhere to the call procedure and store call cycles (rep call days, delivery days).

Experience

• A minimum of Full Grade 12 Certificate.
• Practical customer handling and sales competence.
• Tinting machine knowledge/experience.
• POS equipment knowledge/training.
• HSE experience (preferred).
• MS Office competence.
• Strong understanding of merchandising basics (e.g., product ranging shelf execution, case quantities/pallet configurations, stock rotation).
• Professional personal presentation and the ability to build strong customer/store relationships.
• Ability to work independently in-store and follow up proactively on replenishment, delivery delays, and pricing issues.