Brand Building Manager Exteriors

About AkzoNobel

Since 1792, we’ve been supplying the innovative paints and coatings that help to color people’s lives and protect what matters most. Our world class portfolio of brands – including Dulux, International, Sikkens and Interpon – is trusted by customers around the globe. We’re active in more than 150 countries and use our expertise to sustain and enhance the fabric of everyday life. Because we believe every surface is an opportunity. It’s what you’d expect from a pioneering and long-established paints company that’s dedicated to providing sustainable solutions and preserving the best of what we have today – while creating an even better tomorrow. Let’s paint the future together.

For more information please visit www.akzonobel.com 

© 2024 Akzo Nobel N.V. All rights reserved.

Brand Building Manager – Exteriors
Location: Dublin - Ireland

We’re looking for a Brand Building Manager – Exteriors to drive the growth and success of some of Ireland’s most recognised exterior decorating brands, including Weathershield, Cuprinol, and Hammerite. In this role, you’ll develop the local brand, commercial and activation plan and lead product innovation and activation projects.

At AkzoNobel, we’re proud of our heritage and our portfolio of trusted brands. You’ll join a collaborative marketing team where your commercial mindset, creativity, and passion for understanding customers will help shape the future of our exterior brands across Ireland.

What you'll do:
•    Develop and deliver the annual local brand plan, ensuring alignment with local business objectives and EMEA marketing strategy.
•    Lead the execution of local marketing initiatives, product launches, and strategic brand initiatives.
•    Lead the localisation of international marketing initiatives to maximise their impact within the Irish market while maintaining brand consistency.
•    Manage activation plans and marketing budgets, ensuring strong return on investment.
•    Develop engaging local campaigns and always-on content that drive brand awareness, consideration, and sales.
•    Evaluate initiative performance and product launches, using insights to optimise future activity.
•    Build strong relationships with EMEA and UK brand and marketing teams, sales teams, and customer experience teams.
•    Analyse portfolio performance and support portfolio optimisation to maximise growth opportunities.
•    Contribute to demand planning and forecasting through market insight and commercial analysis.
•    Identify opportunities within the market and share recommendations with EMEA brand and category teams.

What you bring:
•    Degree qualification in Marketing, Business, or a related discipline, or equivalent experience.
•    Proven experience in a Brand Management or Marketing role.
•    Strong commercial awareness and business analysis skills.
•    Experience managing marketing campaigns, product launches, and brand activation initiatives.
•    Excellent project management and organisational skills, with the ability to manage multiple priorities simultaneously.
•    Strong analytical skills and confidence using data to inform decisions.
•    Outstanding communication and stakeholder management skills.
•    Experience working collaboratively across multiple functions and with external partners.
•    A customer-focused mindset and genuine interest in understanding market and consumer needs.

Who you are:
•    A commercially minded marketer who combines creativity with strategic thinking.
•    Curious about customer behaviour, market trends, and opportunities for growth.
•    Proactive and comfortable taking ownership of projects from concept through to execution.
•    Collaborative and influential, with the ability to build strong relationships across teams.
•    Adaptable and resilient, thriving in a dynamic and fast-paced environment.
•    Growth-oriented, always looking for opportunities to learn, improve, and deliver greater impact.

Ready to help shape the future of some of Ireland's most trusted decorating brands?
Apply now and play a key role in driving growth, innovation, and brand success across our Exteriors portfolio.

The closing date for the advert is COP 23 June 2026. 

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At AkzoNobel we are highly committed to ensuring an inclusive and respectful workplace where all employees can be their best self. We strive to embrace diversity in a context of tolerance. Our talent acquisition process plays an integral part in this journey, as setting the foundations for a diverse environment. For this reason we train and educate on the implications of our Unconscious Bias in order for our TA and hiring managers to be mindful of them and take corrective actions when applicable. In our organization, all qualified applicants receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age or disability.

Requisition ID: 54168