Retail Sales Representative

Job Description

1. Sell-in Management

• Achieve or exceed assigned sell-in targets for designated direct paint retailers.
• Drive expansion of the retail network by acquiring new retailer accounts.
• Identify sales opportunities to increase product distribution and market coverage.

Key Outcomes

• Achievement of retail sales targets.
• Growth in numeric distribution and retailer network.

2. Sell-out Management

• Achieve or exceed sell-out targets through retailer programs, including Mix2Win and Painter Loyalty initiatives.
• Collaborate closely with the Painter and Interior Designer sales teams to drive end-user demand.
• Execute promotional activities to increase retailer, painter, and interior designer sales.

Key Outcomes

• Increased retailer sell-out.
• Improved painter sell-out performance.
• Increased interior designer sales.

3. Retail Account Management

• Build and maintain a portfolio of active retailers with consistent purchasing behaviour.
• Ensure range completion, tinting adoption, and compliance with agreed credit policies.
• Monitor receivables and minimize overdue payments.
• Improve customer satisfaction through effective account management and timely resolution of customer feedback and complaints.
• Implement approved retailer rebate and incentive programmes.
• Continuously identify and secure new retail accounts to increase market penetration.

Key Outcomes

• Increased active retailer base.
• Improved numeric distribution.
• Healthy receivables and reduced overdue balances.
• Improved customer satisfaction (eQ).
• Successful implementation of retailer incentive programmes.

Job Requirement

• Diploma, Advanced Level, or Bachelor's Degree in Business, Marketing, Sales, or a related discipline.
• Minimum 3 years of experience in retail sales, preferably within the paints, coatings, FMCG, or building materials industry.
• Experience managing retail accounts and achieving sales targets.
• Exposure to working in a multinational environment is preferred.
• Experience in the paint or coatings industry is an added advantage.
• Strong sales, negotiation, and relationship management skills.
• Proven ability to achieve sales targets and drive business growth.
• Good understanding of retail channel management and customer development.
• Strong communication and interpersonal skills.
• Customer-focused with effective problem-solving abilities.
• Ability to analyse sales performance and identify growth opportunities.
• Proficient in Microsoft Office applications.
• Good command of English; Mandarin/Chinese proficiency is an advantage.