Key Account Manager - Singapore

Job Purpose

To support and drive the increase sales of the International range of protective coatings in the various segment in the specific region of Singapore through the:
• Development of new client relationships;
• Management of existing client relationships;
• Management of market intelligence, resources and marketing effort specific to the market;
• Securing of specification position on targeted projects within various segment within Singapore

Key Accountabilities

• Rolls-out SMU sales programs (including, sales process-related knowledge / tools) related to the responsible Key Accounts.
• Works closely with marketing to analyze present and future market trends and customer feedback for market segmentation and planning to aim for further market penetration.  
• Works closely with direct sales team to deliver the targeted opportunities through regular discussions.  
• Assists in the implementation of the RSMU solutions within the area of services.
• Identifies and follows up on significant business opportunities, pinpoints the existing and/or potential problems and arranges for their resolution.
• Applies the agreed sales strategies / key account management process towards the selected key prospects.
• Provides feedback to understand how customers are utilizing our products and how well those products align versus competitive products.  Primarily focusing on key accounts.
• Takes brand promotional plans and deploys into key accounts.
• Develops, executes and monitors key performance indicators for sales team.
• Performs continuous market research among the stakeholders in the entire value chain and maintains professional relationships with the industry stakeholders.
• Delivers periodical business reviews and actively participates in the development of business growth and sales support plans for the designated customers.
• Plans, monitors, participates in and reports on the execution of the sales activities conducted with regards to the designated customers.
• Regularly and pro-actively informs the back-office (including, marketing, operations and finance) about the necessary sales support level and coordinates their actions towards the assigned customers.
• Provides information to customer service regarding customers’ needs with regards to marketing tools, services and analyzes.
• Manages the relationships with the existing key customers and mobilizes mutual profitability growth.
• Regularly calls on the assigned existing and potential customers to maintain close contact with the marketplace.
• Cascades the information to the designated customers on the features and benefits of the available products/services.   
• Systematically up-dates the customers’ databases with valid, accurate and complete customer-related information.
• Cooperates with Regional Technical Service to ensure educating customers on technical requirements of the available product lines.
• Arranges for and monitors the quality of the technical support provided by the technical unit in handling complex customers’ inquiries and in the resolution of their complaints.
• Promotes the positive company image and develops long-term relations with the assigned accounts by participating in the customer events.
• Be familiar with all the applicable corporate as well as site policies/procedures with regard to personal conduct and HSE standards and acting in compliance with all applicable regulations.

Experience

• Bachelor Degree in Chemistry or Engineering discipline and/or Certificate Course in Sales Management with NACE 1 or equivalent
• Min. 5 years experience in related field/industry
• Possess good interpersonal and stakeholder management skills