Sr. Trade Marketing Manager

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Date: Nov 23, 2023

Location: Shanghai, CN

Company: AkzoNobel

We’ve been pioneering a world of possibilities to bring surfaces to life for well over 200 years. As experts in making coatings, there’s a good chance you’re only ever a few meters away from one of our products. Our world class portfolio of brands – including Dulux, International, Sikkens and Interpon – is trusted by customers around the globe. We’re active in more than 150 countries and have set our sights on becoming the global industry leader. It’s what you’d expect from the most sustainable paints company, which has been inventing the future for more than two centuries.

Job Purpose

•    Led the channel activation team to support short and long term channel strategy development and execution. 
•    Define retail all channel (Control store channel/Mass Channel/Home Decorative Channel/ Modern Trade Channel) trade marketing activities (sell-in/sell-out activity) based on the product marketing, brand and trade marketing strategy
•    Cross-channel strategic coordinator ( Retail, Project channel and Ecommerce)
•    Lead the micro marketing programs as a tailored rather than generic approach to drive the store traffic and conversion rate.
•    Coordinate with regional trade marketing managers to execute the retail marketing strategies and initiatives to four regions.
•    Well Manage Below the Line A&P spending 

Key Accountabilities

•    Led the teams to work with retail sales channel leaders to develop by channel strategies.
•    Responsible for quarterly promotion plans to achieve sales target. 
•    Fine tune the promotion strategy and evaluation tools by channels to further drive the promotion effectiveness.
•    Coordinate with channel team to set up the entry criteria for the Dulux controlled stores and mass channel stores as well as providing support package (e.g. store design, POSM and decoration guideline) for executions.
•    Work with purchasing team to manage external material or service suppliers, particularly on costs and quality control
•    Responsible for the annual A&P budgeting, and close tracking on the spending to ensure its effectiveness and efficiency


•    Bachelor’s degree and MBA preferred
•    Good command of written & oral English
•    Minimum of 8 years Trade Marketing experience in multi-national companies
•    Excellent communication and organization skills
•    Strong initiatives and leadership
•    Home Deco experience is preferred

At AkzoNobel we are highly committed to ensuring an inclusive and respectful workplace where all employees can be their best self. We strive to embrace diversity in a context of tolerance. Our talent acquisition process plays an integral part in this journey, as setting the foundations for a diverse environment. For this reason we train and educate on the implications of our Unconscious Bias in order for our TA and hiring managers to be mindful of them and take corrective actions when applicable. In our organization, all qualified applicants receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age or disability.

Requisition ID: 29816 

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