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Marketing Communications Specialist

Date: 14-Jan-2022

Location: Shanghai, CN

Company: AkzoNobel

We’ve been pioneering a world of possibilities to bring surfaces to life for well over 200 years. As experts in making coatings, there’s a good chance you’re only ever a few meters away from one of our products. Our world class portfolio of brands – including Dulux, International, Sikkens and Interpon – is trusted by customers around the globe. We’re active in more than 150 countries and have set our sights on becoming the global industry leader. It’s what you’d expect from the most sustainable paints company, which has been inventing the future for more than two centuries.

Key Accountabilities

Brand equity: Implements the brand positioning/strategy in communication across touch points

Brand Communication Platforms: Supports Marketing Communications Manager in the setup of the annual Marketing Communication plans

Responsible to deliver the marketing communication plan activity with focus on customer/consumer facing brand, service and product communications. This includes development of on and offline communications & activation tools such as marketing, sales tools, lead generation,  media, social media, content and activation, digital media, paid owned and earned media channels and PR

KPI: Responsible for setting, implementation and tracking of all marketing communication KPIs, and define best practices to optimize marketing communications tool performance & optimum spend of allocated A&P

Media & Activation Planning: execute media & activation strategy (including to sales) and planning

Key Activities

Supports Marketing Communications Manager in set up of annual communications plan

Executes annual marketing communications plans  ( segment + agreed regional additions based on coordination with regional marketing manager) using multiple channels and tactics with a focus on creating mental availability, gaining widespread customer acceptance of value propositions,  brand preference  and driving lead generation

Prepares & executes communication plans for new product and service launches including media and activation activities e.g. sales tools, presentations, literature, advertising, websites, social media channels, exhibitions, PR and video. 

Ensures the projects are meeting deadlines and boundary conditions (budget, quality) and the tools are used.

Responsible for the development and implementation of paid and free PR and sponsoring as part of the communication campaigns. Establishes and maintains relations with relevant media (print, journalists, online bloggers etc.)

Works with advertising agency and other vendors including print and other production houses, to produce marketing materials such as brochures, tradeshow signage, and ads.

Coordinates, in concert with regional marketing manager, tradeshow participation

Works with the Digital Communications Specialist to maximize the content, impact and ROI of our brands' communication through our owned, earned and paid digital channels and exploits digital and content marketing techniques where relevant.

Works closely with digital marketing team to ensure brand guidelines are followed in digital platforms.

 

Experience

Bachelor in Marketing/Communications or equivalent qualification

At least 3-5 years of experience with brand media and advertising development/implementation

B2B (or B2C, BU dependant) Marketing in technical or service environment

Experience with digital and social media channels as well as PR

Solid advertising and media agency management skills

Multinational project management experience

Fluent in English + local language.

Understanding and sensitivity to different cultural behaviours is key

 

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age or disability.

Requisition ID: 17136