Brand Manager

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Date: May 19, 2025

Location: Shanghai, CN

Company: AkzoNobel

About AkzoNobel

Since 1792, we’ve been supplying the innovative paints and coatings that help to color people’s lives and protect what matters most. Our world class portfolio of brands – including Dulux, International, Sikkens and Interpon – is trusted by customers around the globe. We’re active in more than 150 countries and use our expertise to sustain and enhance the fabric of everyday life. Because we believe every surface is an opportunity. It’s what you’d expect from a pioneering and long-established paints company that’s dedicated to providing sustainable solutions and preserving the best of what we have today – while creating an even better tomorrow. Let’s paint the future together.

For more information please visit www.akzonobel.com

Job Purpose

- Support Marketing Manager to develop brand positioning and communication strategy with in-depth consumer insight.(10%)

- Assist Marketing Manager to implement brand strategy, closely work with internal and external team to develop and execute annual communication plan.(35%)

- Develop new and hero product communication toolkit and closely with cross teams (e.g. brand team, product team, digital team, TMKT, colour team, channel team) to develop holistic launch plan (35%)

- Brand content development to meet the requirement. (15%)

- Annual budget allocation and tracking (5%)

Key Accountabilities

- Support to work out Huarun brand positioning and communication strategy under the market environment, consumer insight/trend & competitive situation which can sustainably & consistently build the brand awareness.

- Support to develop the Huarun annual communication plan and implement the execution for the brand content creation including event, exhibition, online activities.

- Develop the product toolkit including product video, advertorial, selling point description, H5, leaflet, etc.

- Manage creative agency on project basis.

- Annual budget allocation and tracking.

Job Requirements

-Solid consumer marketing experience in FMCG or home decoration related category

-Deep understanding of brand communication &strong capability of developing creative communication materials.

-Familiar with different media platform/creative formats

-Good communication skill and teamwork spirit

-Good art sense & writing skills will be plus.

-Minimum of 3 years experiences in Marketing in international company.

-Fluent in English and skillful in MS office.

At AkzoNobel we are highly committed to ensuring an inclusive and respectful workplace where all employees can be their best self. We strive to embrace diversity in a context of tolerance. Our talent acquisition process plays an integral part in this journey, as setting the foundations for a diverse environment. For this reason we train and educate on the implications of our Unconscious Bias in order for our TA and hiring managers to be mindful of them and take corrective actions when applicable. In our organization, all qualified applicants receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age or disability.

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