Brand Manager

Job Responsibilities

Long Description

Short Description

Job Purpose

The purpose of this job is to support the build-up of overall Taubmans brand equity by establishing clear brand leadership within consumer deco journey (CDJ) amongst competition across channel (retail modern & traditional channel) & platforms (conventional & digital media channel) to achieved overall Taubmans brand strategy, brand health tracking scores, market shares and business objectives.

Key Accountabilities

• Giving active inputs, feedback, needs and insight to ensure that product preposition stays relevant and compelling to end-consumers and ahead of the market competition.
• Supporting both regional / local countries NPD project initiatives by actively contributing based on area information like product management, R&D process, packaging/livery development, external/internal market research data, sales & key account, supply planning and demand team, as well as manufacturing, hence this position need to work closely within those cross functional team regarding new product development process.
• Identify and understanding all internal & external Master Data Governance (MDG) as part of NPD process.
• Be a brand guardian for overall Taubmans brand identity in all forms of communication channel both offline & online digital channel.
• Regularly monitoring/tracking on the monthly competitor’s category promotion activities.
• Regularly monitoring/tracking on the monthly CBP (Competitor’s Buying Price) / MOP (Market Operating Price) category promotion activities.
• Working together with In-Store & Category team / Trade Marketing to create, execute & monitor brand’s consumer offtake program support and in-store brand’s visibility across channel.
• Working closely together with Regional/Area Sales team in Traditional channel & Key Account in Modern trade channel to develop, execute & monitor all the brand’s offtake promotion support & demand generation activities well executed and implemented as per program given to achieved short- & long-term brand objectives.

Key Activities

• Working closely with demand generators: painter’s team, and POST team to develop & monitor overall brand’s demand generation performance & activities as expected.
• Support on the IBP process to track all the brand & sub-brands related performance from SI-SO-Offtake as well as distribution performance.
• Working together with FP&A and Pricing team to develop & monitor on the overall brand P&L, especially for NPD project.
• Working together with Supply planning & Demand planning team to monitor existing stocks, NPDs transition, Ramp-up & Ramp-down process, as well as rationalization SKUs (Phase-In & Phase-Out) based on agreed plan for specific project/slow moving SKUs.
• Creatively develop, execute, and monitor all brand related communication campaign both in digital & conventional channel, cross working with internal PR & external communication agencies to crafting the brand/campaign messages based on the brand’s challenge.
• Create, develop, share, execute and monitor all brief documentation related to communication plan (PR), activities plan (BTL), promo plan (Offtake Promotion), digital/campaign plan (social media), media plan to external cross agencies partners.
• Create, develop, execute and monitoring all brand’s assets & marketing collaterals (POSMs) both related brand campaigns & promotional activities, including all the detail allocation to be implemented by distributor’s & retailer’s stakeholders within the region.
• Closely working together with respective digital team both in country, regional or global level to execute all digital related campaign and maintain our brand’s presence & engagement active in digital spaces.
• Preparing and ensuring all administration process are well execute and complies within the company rules & regulation.

Experience

• Minimum 2-3 years’ experience in brand management as brand executive or assistant brand manager or assistant product manager as well as great knowledge in digital marketing, with handling streamline & complex organization business matrix organization from any FMCG/Material Building categories, both local or multinational companies.
• Solid understanding of digital & social media, content marketing, mobile marketing, CRM, e-commerce.
• Data-driven mindset with strong analytical skills and experience in synthesizing analytics for the responsible brands.
• Excellent in any brand activation/event handling with less supervision.
• Balance between great sense of analytical & creativity.
• Well project management.

Education

• Bachelor’s degree required; post-graduation in business/management/marketing/IT/Digital is a plus.
• Excellent command of spoken and written English.

Competencies