Brand Manager

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Date: Jul 7, 2024

Location: Port Moresby, PG

Company: AkzoNobel

About AkzoNobel

Since 1792, we’ve been supplying the innovative paints and coatings that help to color people’s lives and protect what matters most. Our world class portfolio of brands – including Dulux, International, Sikkens and Interpon – is trusted by customers around the globe. We’re active in more than 150 countries and use our expertise to sustain and enhance the fabric of everyday life. Because we believe every surface is an opportunity. It’s what you’d expect from a pioneering and long-established paints company that’s dedicated to providing sustainable solutions and preserving the best of what we have today – while creating an even better tomorrow. Let’s paint the future together.

 

For more information please visit www.akzonobel.com 

 

© 2024 Akzo Nobel N.V. All rights reserved.

Job Responsibilities

Long Description

Short Description

Job Purpose

The purpose of this job is to support the build-up of overall Taubmans brand equity by establishing clear brand leadership within consumer deco journey (CDJ) amongst competition across channel (retail modern & traditional channel) & platforms (conventional & digital media channel) to achieved overall Taubmans brand strategy, brand health tracking scores, market shares and business objectives.

Key Accountabilities

  • Giving active inputs, feedback, needs and insight to ensure that product preposition stays relevant and compelling to end-consumers and ahead of the market competition.
  • Supporting both regional / local countries NPD project initiatives by actively contributing based on area information like product management, R&D process, packaging/livery development, external/internal market research data, sales & key account, supply planning and demand team, as well as manufacturing, hence this position need to work closely within those cross functional team regarding new product development process.
  • Identify and understanding all internal & external Master Data Governance (MDG) as part of NPD process.
  • Be a brand guardian for overall Taubmans brand identity in all forms of communication channel both offline & online digital channel.
  • Regularly monitoring/tracking on the monthly competitor’s category promotion activities.
  • Regularly monitoring/tracking on the monthly CBP (Competitor’s Buying Price) / MOP (Market Operating Price) category promotion activities.
  • Working together with In-Store & Category team / Trade Marketing to create, execute & monitor brand’s consumer offtake program support and in-store brand’s visibility across channel.
  • Working closely together with Regional/Area Sales team in Traditional channel & Key Account in Modern trade channel to develop, execute & monitor all the brand’s offtake promotion support & demand generation activities well executed and implemented as per program given to achieved short- & long-term brand objectives.

Key Activities

  • Working closely with demand generators: painter’s team, and POST team to develop & monitor overall brand’s demand generation performance & activities as expected.
  • Support on the IBP process to track all the brand & sub-brands related performance from SI-SO-Offtake as well as distribution performance.
  • Working together with FP&A and Pricing team to develop & monitor on the overall brand P&L, especially for NPD project.
  • Working together with Supply planning & Demand planning team to monitor existing stocks, NPDs transition, Ramp-up & Ramp-down process, as well as rationalization SKUs (Phase-In & Phase-Out) based on agreed plan for specific project/slow moving SKUs.
  • Creatively develop, execute, and monitor all brand related communication campaign both in digital & conventional channel, cross working with internal PR & external communication agencies to crafting the brand/campaign messages based on the brand’s challenge.
  • Create, develop, share, execute and monitor all brief documentation related to communication plan (PR), activities plan (BTL), promo plan (Offtake Promotion), digital/campaign plan (social media), media plan to external cross agencies partners.
  • Create, develop, execute and monitoring all brand’s assets & marketing collaterals (POSMs) both related brand campaigns & promotional activities, including all the detail allocation to be implemented by distributor’s & retailer’s stakeholders within the region.
  • Closely working together with respective digital team both in country, regional or global level to execute all digital related campaign and maintain our brand’s presence & engagement active in digital spaces.
  • Preparing and ensuring all administration process are well execute and complies within the company rules & regulation.

Experience

  • Minimum 2-3 years’ experience in brand management as brand executive or assistant brand manager or assistant product manager as well as great knowledge in digital marketing, with handling streamline & complex organization business matrix organization from any FMCG/Material Building categories, both local or multinational companies.
  • Solid understanding of digital & social media, content marketing, mobile marketing, CRM, e-commerce.
  • Data-driven mindset with strong analytical skills and experience in synthesizing analytics for the responsible brands.
  • Excellent in any brand activation/event handling with less supervision.
  • Balance between great sense of analytical & creativity.
  • Well project management.

Education

  • Bachelor’s degree required; post-graduation in business/management/marketing/IT/Digital is a plus.
  • Excellent command of spoken and written English.

#LI-YR1

Competencies

Accepting Direction
Accepting Responsibility
Acquiring Information

At AkzoNobel we are highly committed to ensuring an inclusive and respectful workplace where all employees can be their best self. We strive to embrace diversity in a context of tolerance. Our talent acquisition process plays an integral part in this journey, as setting the foundations for a diverse environment. For this reason we train and educate on the implications of our Unconscious Bias in order for our TA and hiring managers to be mindful of them and take corrective actions when applicable. In our organization, all qualified applicants receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age or disability.

Requisition ID: 38946 

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