Brand Manager, ANZ

Apply now »

Date: Apr 2, 2024

Location: Port Melbourne, AU

Company: AkzoNobel

AkzoNobel has a passion for paint. We’re experts in the proud craft of making paints and coatings, setting the standard in color and protection since 1792. Our world class portfolio of brands – including International, Sikkens and Interpon – is trusted by customers around the globe. Headquartered in the Netherlands, we operate in over 80 countries and employ around 35,000 talented people who are passionate about delivering the high-performance products and services our customers expect. 

For more information, please visit

About This Opportunity:

We're seeking a dynamic Brand Manager to lead our Sikkens Cetol Premium Woodcare and Nordsjö Professional Pre-deco categories for ANZ. This role also entails supporting the Export activities in the ASEAN region, working closely with the Business Manager ANZ & ASEAN Export and key distribution partners, and cross-functional teamwork with colleagues in the region.

The following key areas will be delivered by the role:

  • Defining the road map for the portfolio and delivering the brand strategy for each category.
  • Responsible for Volume, Revenue & CM delivery as per AOP, for the portfolio
  • Portfolio planning and management based on 4P’s including NPD development and launch.
  • Managing budgets for the portfolio to create strong brand among customers and consumers.
  • Develop and implement country’s key strategic imperatives, marketing, communications and brand activation execution plans that will help manage and grow the brand health and brand equity of sub-brands.

Key Responsibilities:

  • Deliver portfolio volume and value AOP
  • Granular planning of product wise/geography wise support
  • Track competition action and make necessary changes in 4P mix to stay relevant in the market
  • Product lifecycle management to deliver the CM and profitability for each portfolio with price setting and price getting/price increase while managing product complexity and potential SLOB
  • Work with Finance, RD&I, Manufacturing to keep track of various cost and GTM actions which impact CM
  • Responsible for portfolio price actions
  • Identify the needs and wants of consumers / end-users. Drive the requirements of consumer insights with Knowledge & Insights team to gain and utilize multi-cities understanding and insights in the category. Be able to propose strategic action plans based on data and insights gathered on market, customers, consumers and painters.
  • Drive the requirements of consumer insights with Knowledge & Insights team to gain and utilize multi-cities understanding and insights in the category.
  • Be able to propose strategic action plans based on data and insights gathered on market, customers, consumers and painters.
  • Lead the development of the strategic marketing plan and key strategic imperatives for the portfolio and its products/sub-brands in line with global and regional directions.
  • Manage the implementation of the brand architecture, pricing architecture and brand positioning and messaging for products/sub-brands in the portfolio in local country roll-out
  • Monitor brand KPIs (market share, volume & value sales, margins); discuss with/recommend to the functional teams on the necessary action plans to achieve objectives

As well as:

  • Lead subcategory-related discussion in the Regional Product Management Reviews and Marketing meetings
  • Joint ownership with Country and Cluster Sales team on Category marketing initiatives, campaigns, and offtake program performance
  • Identify customer-based insights, analyze industry trends, characteristics, growth opportunities, market, and competitive intelligence to define NPI strategy
  • Define 12Q pipeline for the portfolio & work closely with region and RD&I to execute NPI calendar.
  • Prepare and create Gate 1-5 IGR gate papers for each NPI and ensure timely submissions for a healthy 12Q pipeline.
  • Deliver the incremental volume and value led by NPI
  • Develop livery and packaging designs which drive conversion at the point of sale and point of consumption. These need to be consistent with brand positioning and ensure that the country liveries are in sync with the regional architecture
  • Manage Country-specific innovation projects to ensure alignment within the brand architecture and portfolio, and in close collaboration with Regional Commercial teams (Product Management, Commercial Marketing & Commercial Excellence)
  • Manage end to end process of communication development process including communication brief, engagement with creative agency, concept and ad test, production of assets, on ground implementation guidelines and in country execution
  • Measure, evaluate and course correct communication strategy based on key learnings of current/ previous campaigns to deliver compelling and differentiated propositions to consumers/ painters
  • Collaborate with regional marketing team on communication guidelines, consumer/ painter propositions and aligning on the way forward


  • Liaise with PR Communications on earned media opportunities for NPI, strategic brand communication pillars and campaign value proposition, and provide guidance to country functional teams as part of overall communication plan
  • Liaise with Regional digital marketing team on digital content strategy, content assets development and always on digital strategy
  • Plan and execute promotion and brand activation plans for consumers and painters to drive offtake
  • Follow through country execution, usage of assets and performance of each campaign and be able to take learnings and further strengthen brand plans
  • Ensure proper process are followed on getting regional and Brand Centre approval for communications assets
  • Share local best practices amongst ASEAN country teams
  • Comply with Product Stewardship policies and guidelines and relevant HSES guidelines
  • Develop marketing communication assets and strategy to help establish our sustainable products, projects and initiatives and help drive our image as a company focused on reducing its carbon footprint.
  • Plan and execute A&P to deliver ROI and AOP for the portfolio
  • Review effectiveness of key marketing initiatives
  • Work with multiple stakeholders in Australia and ASEAN to deliver on business AOP
  • Guide functional team with in-market execution and deliver on financial KPIs in sync with stated strategy.
  • Follow the regional-local marketing team working model closely to work as a team


  • Degree or Diploma in Business Administration, Marketing, or similar (Preferred).
  • Minimum 2 years of marketing experience, preferably in FMCG, Hardware or Home Improvement industries.
  • Strong analytical and strategic thinking skills.
  • Excellent communication and interpersonal skills.
  • Highly driven, self-motivated, and results-oriented.
  • Ability to work collaboratively in a fast-paced environment.
  • Proficiency in Microsoft Office suite (Word, Excel, PowerPoint, Project).

What We Offer:

  • Career Pathway and Training: We're committed to helping you reach your career goals. We offer training and development opportunities that open doors to your next steps.
  • Performance Bonuses: Don't settle for the ordinary. You have the potential to earn more with quarterly performance bonuses on top of your base salary!
  • Let Akzo Nobel, help you meet your health goals: Your health matters to us. Enjoy a free annual flu vaccination and financial support for health and wellbeing programs of your choice each year.
  • Want to stretch your dollar further? Enjoy our employee benefits on discounted private health insurance with Bupa and free access for you and your family on our Employee Assistance Program (EAP), that include discount on retail goods and services. 
  • Looking for more perks? Join us to find out more…

How to Apply:

If you are interested in applying, please send in the resume and apply today, to make a significant impact in the world of brand management!

Please note: Background checking is a component of AkzoNobel's recruitment process.  This checking may include: identity, verification, reference checks, criminal background checks, immigration checks, verification of academic qualifications and medical checks. Should you wish to proceed with your application, we will request your consent to complete background checking on behalf of the company. Only successful candidates will be contacted.

All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

Apply now »