Brand Activation Manager - Premium Category

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Date: Oct 23, 2024

Location: Petaling Jaya, MY

Company: AkzoNobel

About AkzoNobel

Since 1792, we’ve been supplying the innovative paints and coatings that help to color people’s lives and protect what matters most. Our world class portfolio of brands – including Dulux, International, Sikkens and Interpon – is trusted by customers around the globe. We’re active in more than 150 countries and use our expertise to sustain and enhance the fabric of everyday life. Because we believe every surface is an opportunity. It’s what you’d expect from a pioneering and long-established paints company that’s dedicated to providing sustainable solutions and preserving the best of what we have today – while creating an even better tomorrow. Let’s paint the future together.

 

For more information please visit www.akzonobel.com 

 

© 2024 Akzo Nobel N.V. All rights reserved.

Job Description

  • Lead the development and implementation of the annual marketing plan for the category and products/sub-brands, in alignment with regional directions. 
  • Manage the implementation of the ASEAN brand architecture, pricing architecture and brand positioning for products/sub-brands in the appointed portfolio. 
  • Manage any related implications (migrate, phase out, re-name, launch) with minimum disruption to the business, in collaboration with Supply Chain, Sales and Marketing.
  • Monitor and analyze costs and price movements for full product range (ready mix, bases). Recommend price change when necessary.
  • Collaborate within Marketing and Sales in the development and implementation of initiatives to drive 
    • distribution
    • brand choice and conversion   
  • Monitor key competitors in the category; recommend and lead implementation of needed tactical initiatives and changes in the marketing mix.
  • Monitor brand KPIs (market share, volume & value sales, brand profitability);  recommend and drive the necessary action plans to achieve objectives.
  • Manage A&P for the category, monitor effectiveness of key marketing initiatives and activations.
  • Actively support and contribute to the Country PMR.
  • Manage and implement the Countries’ innovation roadmap for appointed retail products/sub-brands to ensure healthy pipeline and margins for the portfolio.  This includes adopting regional innovation projects, and initiating local projects aligned with the brand architecture and regional directions. 
  • Define/Refine the specifications for each innovation project, taking into account the local competitors and consumer/painter needs, collaborating closely with RDI.
  • Adapt the packaging and livery designs for Flourish brands for portfolio, ensuring consistency with brand positioning. Manage livery approval process locally and with the region. 
  • Project management of the end-to-end innovation projects (migration, phase out, new introductions) with minimum disruption to the business, in collaboration with Supply Chain, Sales, Marketing and Finance.
  • Prepare and drive compliance with Stagegate processes for each project.
  • Lead and Manage Communications and activation for appointed brands.
  • Set and maintain standards per the product specifications for the category,  including responding to competitive pressures, eg, product benchmarking, and market feedback eg., quality complaints.
  • Comply with Product Stewardship policies and guidelines and relevant HSES guidelines;  support timely submission of reports.

 

 

Job Requirement

 

  • Minimum of 8 years in a marketing role, with at least 3 years in brand management (required)
  • Work Scope –local marketing experience with ability to work with regional counterparts.
  • Comfortable to work with external customers
  • Comfortable to work with numbers (for product analysis)
  • Preferably from a multinational organization (regional or global presence)
  • Proficient in English (proficient in other languages such as Bahasa Malaysia, Mandarin are added advantage).

At AkzoNobel we are highly committed to ensuring an inclusive and respectful workplace where all employees can be their best self. We strive to embrace diversity in a context of tolerance. Our talent acquisition process plays an integral part in this journey, as setting the foundations for a diverse environment. For this reason we train and educate on the implications of our Unconscious Bias in order for our TA and hiring managers to be mindful of them and take corrective actions when applicable. In our organization, all qualified applicants receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age or disability.

Requisition ID: 42770 

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