Area Sales Manager, Central

Job Description

• Responsible for the central region sales function, which account for 50% of the retail sales
• Lead 5 sales associates to achieve sales KPI in the region.
• Develop local sales plan to build sales volume and outlet expansion, while maintain a good business relationship between Direct account and W/S.
• Identify key business opportunity and new business expansion opportunity tru a serious of fact finding analysis, account development plan, selling skills development.

Sales Strategy Development:

• Develop and implement regional strategic sales plans for the retail channel to achieve revenue and market share targets.

Account Management:

• Manage and nurture relationships with key retail accounts, ensuring customer satisfaction and loyalty.

Channel Expansion:

• Identify and evaluate opportunities for channel expansion within the retail sector, know-how on detail territory analysis and expansion plan strategy, and persuasive selling for expansion on new outlets.

Team Leadership:

• Lead, motivate, and mentor a high-performing sales team, providing guidance and support to achieve individual and team targets.

Market Analysis:

• Conduct market analysis to identify trends, opportunities, and potential challenges within the retail channel.

Promotional Activities:

• Collaborate with marketing teams to plan and execute retail-specific promotional activities, product launches, and campaigns.

Performance Monitoring:

• Implement key performance indicators (KPIs) to monitor and evaluate the performance of the retail channel, making data-driven decisions for improvement.

Training and Development:

• Provide training and development programs for the sales team to enhance their skills in retail channel management.

Budget Management:

• Manage and allocate budgets effectively to support sales initiatives and promotional activities within the retail channel

Wholesaler & Distributor Management:

• Manage relationships and business development with WS/ distributor management skillset.

Job Requirement

• Minimum Bachelor's degree in Business, Marketing, or a related field.
• Proven experience in sales management, territory management, min 7 years in team management position.
• Leadership skills with the ability to motivate and inspire a sales team, with direct sales team management experience, not too high level which distance himself with the direct sales team.
• Budget management and strong business & financial acumen.
• Strong strategic planning and execution.
• Data driven decision making and strong business analytical skills
• Excellent communication and negotiation skills.
• Good repo building skills with large numbers of dealers in the region.