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Trade Marketing Executive

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Date: Feb 23, 2021

Location: Nonthaburi, TH

Company: AkzoNobel

AkzoNobel has a passion for paint. We're experts in the proud craft of making paints and coatings, setting the standard in color and protection since 1792. Our world class portfolio of brands - including Dulux, International, Sikkens and Interpon - is trusted by customers around the globe. Headquartered in the Netherlands, we are active in over 150 countries and employ around 34,500 talented people who are passionate about delivering the high-performance products and services our customers expect.

Job Purpose

The purpose of this job is to implement set of plans and tactical programs for Shoppers, developed in line with the strategic framework of the BU, by enabling SSO and LSO implementation. The job will involve working closely with the area sales teams to drive purchase conversion to achieve retail offtake growth and ensure delivery of the SMART KPI’s.  

Key Accountabilities

Deployment of in-store Off-take program and tactical programs for shoppers

Deployment of In-store Merchandising model

Deployment of Category Management approach

 Key Account Management approach

Key Activities

Driving quality implementation, rigorous performance measurement to facilitate achievement optimum performance of the In-store initiatives

Driving roll out of the defined objectives to deliver growth and profit objectives, given aggressive competitive pressures and organisation complexity

Organizing and allocating resources across key initiatives in an optimal way to support the on-field implementation of various initiatives


Bachelor’s Degree preferably in Business or related course with a minimum of 4 - 6 years in a commercial role with prior experience is mandatory – sales/ trade marketing/ channel marketing experience or country level experience in a commercial role in paint and/or building and construction material industry will be an advantage

Understanding of the merchandising concepts, and prior experience in Category Management (CatMan) will be added advantage

Should have the ability to convert Research data and Commercial data into insights and commercial business ideas

Superior Microsoft Office skills (Excel, PowerPoint and Word),

Must be a self-starter, highly organized with good project management skills; ability to multi-task effectively and meet deadlines

Clear communication skills (written and verbal communication skills) and strong interpersonal and influencing skills


Accepting Direction
Accepting Responsibility
Acquiring Information


All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability.

Requisition ID: 8821