Brand Manager

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Date: Sep 19, 2023

Location: Nonthaburi, TH

Company: AkzoNobel

We supply the sustainable and innovative paints and coatings that our customers, communities – and the environment – are increasingly relying on. Our world class portfolio of brands – including Dulux, International, Sikkens and Interpon – is trusted by customers around the globe. We’re active in more than 150 countries and have set our sights on becoming the global industry leader. It’s what you’d expect from a pioneering paints company that’s committed to science-based targets and is taking genuine action to address globally relevant challenges and protect future generations.

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© 2023 Akzo Nobel N.V. All rights reserved.

Job Purpose

The purpose of this job is to manage the Country portfolio of Premium Interior paint products, including topcoats, primer/sealer and other essential system components, so that the category maintains a 
competitive and healthy equity, and grows profitably. This includes driving the implementation of Country marketing plan, communications and innovation roadmap for the portfolio.


Key Accountabilities

  • Drive the requirements of consumer insights with Knowledge & Insights team to gain and utilize local understanding and insights in the category 
  • Lead the development and implementation of the annual marketing plan for the category and products/sub-brands, in alignment with regional directions 
  • Manage the implementation of the SESA brand architecture, pricing architecture and brand positioning for products/sub-brands in the Premium Interior portfolio. 
  • Manage any related implications (migrate, phase out, re-name, launch) with minimum disruption to the business, in collaboration with Supply Chain, Sales and Customer Marketing 
  • Manage and implement the Country innovation roadmap for Premium Interior Retail products/subbrands to ensure healthy pipeline and margins for the portfolio. This includes adopting regional innovation projects, and initiating local projects aligned with the brand architecture and regional 
  • directions. 
  • Define/Refine the specifications for each innovation project, taking into account the local competitors and consumer/painter needs, collaborating closely with RDI Adapt pan-SESA communications and activation for the Interior Premium brands; develop and implement local campaigns in alignment with regional directions. 
  • Collaborate closely with agency partners -- creative, activation, media -- throughout the whole process to ensure that execution will deliver against the objectives and brand/campaign guidelines Set and maintain standards per the product specifications for the category, including responding to competitive pressures, eg, product benchmarking, and market feedback eg., quality complaints


  • Bachelor or Master degree in Marketing or related field
  • Minimum of 6 years in a marketing role, with at least 3 years in brand management
  • Good interpersonal skill, pro-active, self-motivated, energetic person
  • Proficient in English.

At AkzoNobel we are highly committed to ensuring an inclusive and respectful workplace where all employees can be their best self. We strive to embrace diversity in a context of tolerance. Our talent acquisition process plays an integral part in this journey, as setting the foundations for a diverse environment. For this reason we train and educate on the implications of our Unconscious Bias in order for our TA and hiring managers to be mindful of them and take corrective actions when applicable. In our organization, all qualified applicants receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age or disability.

Requisition ID: 33097