Regional Marketing Manager, Powder NAM

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Date: Sep 19, 2023

Location: Nashville, TN, US

Company: AkzoNobel

We’ve been pioneering a world of possibilities to bring surfaces to life for well over 200 years. As experts in making coatings, there’s a good chance you’re only ever a few meters away from one of our products. Our world class portfolio of brands – including Dulux, International, Sikkens and Interpon – is trusted by customers around the globe. We’re active in more than 150 countries and have set our sights on becoming the global industry leader. It’s what you’d expect from the most sustainable paints company, which has been inventing the future for more than two centuries.

Job Purpose

The Regional Marketing Manager Powder, NAM contributes to the execution of sales and profitability targets established by the BU by formulating regional marketing plans and tactics.  They are responsible for the actions, targets, budgets and implementation of segment plans, P&C and BU strategies, as well as implementing go-to-market models.

Job Responsibilities

  • Takes the lead in the Regional Strategic Planning as contributor to enable the overall P&C/BU strategy in close cooperation with the Regional Commercial Director.
  • Translates BU vision, policies, market research and customer specifications into detailed Region strategies, actions, targets and budgets and keeps up to date as continuous process.
  • Ensures by a deep understanding of market and customer needs a winning and sustainable offer to become number 1 in customer choice.
  • Works closely together with (regional) Segment Manager(s) to ensure alignment and translation of Segment strategy into operational action planning for each of the segments in regional/cluster and/or country level, covering products, services, color as well as price, promotion, place and people.
  • Facilitates and secures the regional/cluster/ and/or country roll-out of Marketing Excellence & Pricing Excellence initiatives to optimize Sales Force Effectiveness, Margin Management and Pricing.
  • Drives innovation for products services and color as well as a digital approach in close cooperation with BU Marketing teams.
  • Acts as an ambassador to build a leading marketing and sales organization and a winning together culture.   
  • Acts as Senior Marketing Leader and focuses on the Regional Marketing organization.
  • Executes brand tactics into the market. Decides which brands are used and the brand positioning in the region, aligning to brand strategy.
  • Inputs to pricing architecture, works with marketing to develop pricing frameworks for the region and executes regional tactical pricing with regard to competitive landscape.

Job Requirements:

  • Bachelor’s degree in Marketing/Business
  • 7+ years of experience in a commercial environment with ideally some diversity across different areas of marketing and/or sales
  • B2B Experience required
  • Seasoned professional leader – preferably with an international track record
  • Demonstrates strong performance orientation as well as ability to build a high-performance culture in the team.
  • Decisiveness in executing strategies to deliver value for the organization yet adaptability to change course in light of dynamic market conditions

Compensation Data

The salary range for these skills is: $120,000.00 - $150,000.00. This is the range that we in good faith anticipate relying on when setting wages for this position. We may ultimately pay more or less than the posted range. This salary range may also be modified in the future.  Benefits: Medical insurance with HSA • Dental, Vision, Life, AD&D benefits • Annual bonus • 401K retirement savings with 6% company match • Generous vacation, personal and holiday pay • Paid Parental leave • Hybrid work for most exempt roles • Active Diversity & Inclusion Networks • Career growth opportunities on a regional and global scale • Tuition Reimbursement • Career growth opportunities • Employee referral bonus •


All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability or veteran status.

Requisition ID: 34092



Nearest Major Market: Nashville