Marketing Manager - ICO NAM Cabinets

Date: Apr 30, 2022

Location: Nashville, TN, US

Company: AkzoNobel

AkzoNobel has a passion for paint. We're experts in the proud craft of making paints and coatings, setting the standard in color and protection since 1792. Our world class portfolio of brands - including Dulux, International, Sikkens and Interpon - is trusted by customers around the globe. Headquartered in the Netherlands, we are active in over 150 countries and employ around 34,500 talented people who are passionate about delivering the high-performance products and services our customers expect.

Job Purpose

Works with Regional Product Marketing Manager to develop and implement PCU strategies with related key tactical actionsby translating segment strategies, market research, and customer requirements.  Leads Commercial marketing activities which enable the execution of the regional segment initiatives and plans.

Key Responsibilities

•    Analyses market data and generates Market Insights to support/identify key segment opportunities including inputs to the Stage gate process
•    Researches and analyses customers to fit with segment and regional strategies
•    Works with the sales teams tracking projects and customers through CRM.
•    Facilitates prioritizing lab work requests to balance customer needs and AN technical resources. 
•    Analyses, researches and maintains data about local competitors, in conjunction with sales to better understand our competitive advantage, including competitive product benchmarking. 
•    Works with the Regional Product Marketing Manager to develop and execute strategic PCU plans. 
•    Liaises with the sales team to develop, in coordination with BU Marketing Communications team, relevant marketing campaigns which support the execution of the regional Market Segment tactical plan.  
•    Identifies key sales activity for the region and participates in key trade shows and customer events. Creates presentations and scripts and co-ordinates the correct personnel.
•    Supports the management of brand positioning and brand architecture within guidelines.
•    With the support of the BU Marketing Communications team, develops and executes communication plan for the region.
•    Facilitates the creation and execution of marketing promotion plans for new product launches (non-PR related aspects) including sales tools, ensuring they comply with brand guidelines.
•    Supports Marketing and Sales Excellence initiatives in the region.
•    Management of content and analysis of activity for regional digital tools.
•    Be familiar with all applicable corporate and site policies/procedures with regard to personal conduct, HSE standards and always in compliance with all applicable regulations.

Job Requirements

•    Minimum of Bachelor’s degree plus 8+ years of sales/marketing or business management experience (MBA preferred)
•    Ideally solid experience in marketing with diversity of experience within various areas of marketing
•    Ability to lead a diverse, cross-divisional network to achieve business results
•    Proven ability to identify business opportunities and develop appropriate plans and relationships that deliver results within a diverse and challenging business climate
•    Excellent communication, interpersonal, influencing and presentation skills

Level of autonomy 
•    Showcase organizational acumen
•    Solid interpersonal and influencing ability  
•    Proactive, robust and pragmatic approach
•    Problem solving approach 


Accepting Direction
Accepting Responsibility
Acquiring Information


AkzoNobel is an equal opportunity employer. In accordance with applicable laws, we prohibit discrimination against any applicant or employee based on any legally-recognized basis, including, but not limited to: race, color, religion, sex (including pregnancy, lactation, childbirth or related medical conditions), sexual orientation, gender identity, age, national origin or ancestry, citizenship status, physical or mental disability, genetic information (including testing and characteristics), veteran status, uniformed servicemember status or any other status protected by federal, state or local law.

Requisition ID: 14137 




Nearest Major Market: Nashville