DC Manager

Job Purpose

The DC Manager is a single role responsible for the entire Dulux Consultant (DC) force of 675 DCs across Indonesia. Reporting to the Category & Instore Manager within the Marketing Team, this role owns DC program strategy and execution across all channels (SSO and LSO) and all three store types (Blue Store flagship, MTI, and LSO) through two national agency partners. The role drives Brand Preference Acceleration, Brand Availability Excellence, and Brand Visibility Leadership — translating them into DC productivity, capability development, and in-store business growth

Key Accountabilities

• Own and execute the DC program strategy across all channels and store types — SSO (Blue Store + MTI) and LSO
• Govern two national agency partners (West & East AKP); set standards, conduct quarterly Business Reviews, and drive corrective action on sales performance, DC quality, training delivery, and reporting compliance
• Manage the full DC lifecycle across all store types: placement, onboarding, performance management, classification, and attrition
• Co-develop and establish the DC capability standard and learning journey — working closely with Product Knowledge and Sales Excellence (dotted-line) to define competency framework, training content, certification pathway, and progression criteria; periodically review and refresh to reflect market and product developments
• Set and monitor store-level offtake targets per DC placement; review store commitment every 3 months; initiate DC withdrawal for stores missing targets for 3 consecutive months
• Drive in-store execution standards: 3C selling method (Communicate–Convince–Convert), POSM and display compliance, tinting machine utilization, and system selling
• Govern DC daily reporting discipline: Offtake, OOS, Promo Activity, Consumer Database, and Price Monitoring
• Conduct or oversee weekly area reviews, monthly central reviews, and quarterly business reviews with agency coordinators, Territory Officers, AM/AE, and Marketing
• Serve as the primary bridge between the DC field force and Sales Area (dotted-line); align DC deployment, store targeting, and field activity with sales territory priorities and channel growth plans

Key Activities

Connects DC activity to offtake volume, tinting throughput, and outlet revenue growth across all store types

Sets clear standards for two agency partners; holds them to quarterly review cadence; drives corrective action

Co-builds and governs differentiated learning paths by DC profile; ensures training compliance and periodic refresh

Cascades national DC standards (3C method, reporting, appearance, behaviour code) consistently across all 675 DCs

Aligns PK, Sales Excellence, Trade Marketing, and Sales Area without direct authority; translates strategy into field execution

Upholds Dulux brand standards across all DC touchpoints — highest standard in Blue Store flagship environments

Experience

Min. 5–7 years in sales, trade marketing, or field force capability; paint / building materials preferred

Solid understanding of GT/SSO (incl. Flagship/Blue Store), MTI/LKA, and National Modern Trade (LSO) in Indonesia

Capability development, store cultivation, 3C/consultative selling, account management, performance analytics

Bahasa Indonesia (fluent); English (working proficiency)

Willing to travel extensively across Indonesia

Proven experience managing 100+ distributed headcount; agency partner governance a strong plus

Education

S1 (Bachelor's) — Business, Marketing, Management, or related field

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