Regional Marketing Specialist

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Date: Mar 5, 2025

Location: H? Chí Minh City, VN

Company: AkzoNobel

About AkzoNobel

Since 1792, we’ve been supplying the innovative paints and coatings that help to color people’s lives and protect what matters most. Our world class portfolio of brands – including Dulux, International, Sikkens and Interpon – is trusted by customers around the globe. We’re active in more than 150 countries and use our expertise to sustain and enhance the fabric of everyday life. Because we believe every surface is an opportunity. It’s what you’d expect from a pioneering and long-established paints company that’s dedicated to providing sustainable solutions and preserving the best of what we have today – while creating an even better tomorrow. Let’s paint the future together.

For more information please visit www.akzonobel.com

Responsibilities

- Analyses market data to support/identify key segment opportunities.
- Carries out regular product lifecycle analysis and actively supports product complexity reduction initiatives.
- Researches and analyses customers to fit with segment and regional strategies.
- Works with the sales teams tracking projects and customers through CRM.
- Analyses, researches and maintains data about local competitors, in conjunction with sales to better - understand our competitive advantage .
- Works with the Regional Market Manager translating segment strategies, market research and customer requirements to create a detailed regional strategic Segment with related key tactical actions.
- Maintains technical product knowledge and sales techniques and trends. Prepares summaries of regionally important trends for management use.
- Liaises with the sales team to develop, in coordination with BU Marketing Communications team, relevant marketing campaigns which support the execution of the regional Market Segment tactical plan.
- Supports and leads, in coordination with R&D, short-term product improvement (LWR) process.
- Identifies key sales activity for the region and participates in key trade shows and customer events. Creates presentations and scripts and co-ordinates the correct personnel.
- With the support of the BU Marketing Communications team, develops and executes communication plan for the region.
- Facilitates the creation and execution of marketing promotion plans for new product launches (non-PR related aspects) including sales tools, ensuring they comply with brand guidelines.
- Works closely with BU Communications team on story creation and contributes to the annual media plan for specific industry publications.
- Supports Marketing and Pricing Excellence initiatives in the region.
- Management of all local language versions of relevant marketing collateral including content on digital tools.
- Management of content and analysis of activity for regional digital tools.
- Be familiar with all applicable corporate and site policies/procedures with regard to personal conduct, HSE standards and always in compliance with all applicable regulations

Experience

- Minimum of Bachelor’s degree in Marketing/Business.
- Excellent English & communication skills.
- At least 4 years of experience in a commercial environment, B2B marketing.
- Experience in a tech/tech service role / digital platform is an advantage.
- Analytical mind with good financial acumen.
- Demonstrates strong performance orientation.
- Showcase organizational acumen.
- Solid interpersonal and influencing ability.
- Willingness to search for regional and customer insights that can enable differentiation in approach.

At AkzoNobel we are highly committed to ensuring an inclusive and respectful workplace where all employees can be their best self. We strive to embrace diversity in a context of tolerance. Our talent acquisition process plays an integral part in this journey, as setting the foundations for a diverse environment. For this reason we train and educate on the implications of our Unconscious Bias in order for our TA and hiring managers to be mindful of them and take corrective actions when applicable. In our organization, all qualified applicants receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age or disability.

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