Senior Brand Manager - Projects

Apply now »

Date: Mar 28, 2025

Location: Gurugram, IN

Company: AkzoNobel

About AkzoNobel

Since 1792, we’ve been supplying the innovative paints and coatings that help to color people’s lives and protect what matters most. Our world class portfolio of brands – including Dulux, International, Sikkens and Interpon – is trusted by customers around the globe. We’re active in more than 150 countries and use our expertise to sustain and enhance the fabric of everyday life. Because we believe every surface is an opportunity. It’s what you’d expect from a pioneering and long-established paints company that’s dedicated to providing sustainable solutions and preserving the best of what we have today – while creating an even better tomorrow. Let’s paint the future together.

For more information please visit www.akzonobel.com

Key Accountabilities

Defining the road map for the portfolio and delivering the brand strategy for each category.
Responsible for Volume, Revenue & CM delivery as per AOP, for the portfolio
Portfolio planning and management based on 4P’s including NPD development and launch.
Managing budgets for the portfolio to create strong brand among customers and consumers
Driving brand equity through communication and consumer activation programs
Plan and execute ATL communication that drives brand consideration
Responsible for execution of always on digital programs like Lead generation, social calendar for the category
Work with mainline advertising and media agency for creating ATL and digital communication for the category

Key Activities

Product lifecycle management to deliver the CM and profitability for each portfolio
Work with Finance, RD&I, Manufacturing to keep track of various cost and GTM actions which impact CM
Responsible for portfolio price actions
Granular planning of product wise/geography wise support
Track competition action and make necessary changes in 4P mix to stay relevant in the market
Lead the development of the strategic marketing plan and key strategic imperatives for the portfolio and its products/sub-brands in line with global and regional directions

Experience

7+ Years of relevant Experience

Education

MBA

Competencies

Accepting Direction

Accepting Responsibility

Acquiring Information

At AkzoNobel we are highly committed to ensuring an inclusive and respectful workplace where all employees can be their best self. We strive to embrace diversity in a context of tolerance. Our talent acquisition process plays an integral part in this journey, as setting the foundations for a diverse environment. For this reason we train and educate on the implications of our Unconscious Bias in order for our TA and hiring managers to be mindful of them and take corrective actions when applicable. In our organization, all qualified applicants receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age or disability.

Requisition ID: 45318

Apply now »