Brand Manger

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Date: Nov 20, 2025

Location: Gurugram, IN

Company: AkzoNobel

About AkzoNobel

Since 1792, we’ve been supplying the innovative paints and coatings that help to color people’s lives and protect what matters most. Our world class portfolio of brands – including Dulux, International, Sikkens and Interpon – is trusted by customers around the globe. We’re active in more than 150 countries and use our expertise to sustain and enhance the fabric of everyday life. Because we believe every surface is an opportunity. It’s what you’d expect from a pioneering and long-established paints company that’s dedicated to providing sustainable solutions and preserving the best of what we have today – while creating an even better tomorrow. Let’s paint the future together.

 

For more information please visit www.akzonobel.com 

 

© 2024 Akzo Nobel N.V. All rights reserved.

Job Purpose

The purpose of this job is to manage the New Segments in Decorative Paint portfolio some of which include Construction Chemicals, Commercial Flooring, Painting Tools & Ancillaries Range etc. A key part of this job also involves leading the marketing for export markets including Bangladesh, Nepal, Bhutan & Myanmar.

Key Accountabilities

  • Develop and execute strategic marketing plans and key imperatives for new segments and export markets, ensuring alignment with overall business and brand strategy.

  • Identify consumer needs and market opportunities through collaboration with insights and category teams, leveraging internal and external data.

  • Manage brand and pricing architecture, positioning, and messaging to ensure consistency across the Decorative Paints portfolio and sub-brands.

  • Lead new product development (NPD) — identify opportunities, drive cross-functional execution, and ensure on-time, in-full product launches.

  • Oversee portfolio and innovation roadmap, ensuring a healthy 12-quarter pipeline aligned with market trends, painter/consumer insights, and technology developments.

  • Develop impactful packaging and design that enhances conversion at point of sale and reinforces brand positioning.

  • Plan and implement integrated communication campaigns (traditional & digital) in coordination with agencies and country marketing teams to drive awareness and offtake.

  • Collaborate with commercial and sales teams to optimize product selection, pricing strategy, distribution, and in-market activation.

  • Drive compliance with product stewardship and sustainability standards, supporting marketing communication of sustainable innovations and company initiatives.

  • Manage lifecycle of product portfolio, including SKU rationalization, complexity reduction, and performance reviews for long-term profitability.

  • Lead and develop cross-functional, multicultural teams, driving collaboration, performance, and process improvement to achieve business goals.

At AkzoNobel we are highly committed to ensuring an inclusive and respectful workplace where all employees can be their best self. We strive to embrace diversity in a context of tolerance. Our talent acquisition process plays an integral part in this journey, as setting the foundations for a diverse environment. For this reason we train and educate on the implications of our Unconscious Bias in order for our TA and hiring managers to be mindful of them and take corrective actions when applicable. In our organization, all qualified applicants receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age or disability.

Requisition ID: 49657 

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