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Brand Manager (Waterproofing)

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Date: Jun 10, 2021

Location: Gurugram, IN

Company: AkzoNobel

AkzoNobel has a passion for paint. We're experts in the proud craft of making paints and coatings, setting the standard in color and protection since 1792. Our world class portfolio of brands - including Dulux, International, Sikkens and Interpon - is trusted by customers around the globe. Headquartered in the Netherlands, we are active in over 150 countries and employ around 34,500 talented people who are passionate about delivering the high-performance products and services our customers expect.

Job Purpose

Custodian of the flagship brand of Aquatech responsible to deliver on sales volume, revenue, market share and profit objectives the Waterproofing through appropriate brand plans.

Key Accountabilities

P&L accountability - Ensuring business delivery Business Delivery on WTP portfolio in line with AOP (Annual Operating Plan)

  • Driving volume and value growths in key markets through targeted BTL activation programs
  • Drive high speed Innovation plans and managed the network to grow and deliver in white spaces through portfolio expansion
  • Strategy Implementation of all brand activities to deliver top line and bottom line through cross functional teams and agencies

    Deliver on innovation pipeline for the portfolio

  • Partner closely with R&D on product development process comprising of benchmarking, kitchen trials and on-field testing
  • Lead the project network from product briefing to launch through collaboration with cross functional teams – R&D, Factory & production planning, Procurement, Finance etc
  • Develop pricing strategy for new products in the portfolio taking into account the current laddering and competition pricing
  • Liaison with external agencies for packaging design and development
  • Accelerate initial placement of product through sales support programs – launch promotional offers, dealer meets & customer trial incentives

Key Activities

Strategy Implementation

  • Contribute to the development, reinforcement and implementation of long-term strategy and plans for the brand.
  • Help in the development of, securing agreement to and implementation of annual brand plans & effort priorities to help the brand achieve its financial targets.
  • Develop and implement effective & efficient consumer promotions to help achieve brand targets.
  • Help develop and marketing campaigns for key influencers (contractors) to drive preference
  • Responsible for the development and implementation of all communication and Point of Sale strategy

 Strengthen brand equity with consumers

  • Build a strong digital campaign and comms for brand in its first consumer facing digital first communication
  • Execute and plan ATL communication that drives brand consideration
  • Leverage ATL media and digital and drive media efficiencies
  • Build activation programs to drive consumer engagement



3-5 years of Marketing experience in the same or allied industry


Post Graduation/MBA


Accepting Direction
Accepting Responsibility
Acquiring Information


All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age or disability.

Requisition ID: 12097