Trade Marketing Specialist

Qualifications

• Bachelor’s degree in Business Administration, Economics, Engineering or related fields from reputable universities etc,
• Minimum 2 years of working experience in Marketing or Trade Marketing, CRM,
• Demonstrable commercial acumen and a good understanding of Customer Management Process,
• Strong analytical thinking, proactive and structured working approach,
• Interested in gaining experience on marketing researches, brand differentiation in sales points, to develop users’ loyalty on brand/ product,
• Ensuring execution and delivery of agreed plans, using multiple areas of expertise available at site,

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• Eager to gain experience in project management and trade marketing,
• Strong oral, written communication, and presentation skills,
• Should be a proficient user of MSOffice and effective at working as part of a team and meeting deadlines,
• Understand and help implement the company values and objectives,
• Strong change management perspective to manage processes and build up and review as well as implementations,
• Result oriented business focus through commitment and enthusiasm,
• Advance command of verbal and written English,
• Teamwork oriented, self-motivated and open-minded.

Job Description

• Works in coordination with the relevant departments in order to increase the performance of customers and contributes the determination of the solution actions to be taken,
• Follows the market trends and improves marketing strategies in order to increase sales and customer satisfaction,
• Creates action plans, to ensure that they are implemented in the field and to report them in order to reach the targets of the category under its responsibility,
• Manages the trade marketing budget in line with plans, activity efficiencies and strategies, and reports them regularly. Ensuring the effective and correct use of the budgets under its responsibility,
• Researching competition, market and customer dynamics, creating analyzes and action plans,
• Taking necessary actions for painter and clerk penetration and loyalty performance. Monthly reporting and improvement,
• Developing launch schedules, direct and indirect marketing campaigns, POS materials, promotions materials and event marketing activities in the market together with marketing agencies,

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• Explore category growth opportunities, conduct frequent market visits to identify in-store execution opportunities,
• Closely track and analyse promotion / POS effectiveness and provide measures accordingly,
• Communication with the software networks and suppliers,
• Close follow up of technological applications in sector and customers,
• Being align with Global AkzoNobel working systems.