Trade Marketing Specialist

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Date: Apr 4, 2024

Location: Dilovasi, TR

Company: AkzoNobel

We’ve been pioneering a world of possibilities to bring surfaces to life for well over 200 years. As experts in making coatings, there’s a good chance you’re only ever a few meters away from one of our products. Our world class portfolio of brands – including Dulux, International, Sikkens and Interpon – is trusted by customers around the globe. We’re active in more than 150 countries and have set our sights on becoming the global industry leader. It’s what you’d expect from the most sustainable paints company, which has been inventing the future for more than two centuries.


  • Bachelor’s degree in Business Administration, Economics, Engineering or related fields from reputable universities etc,
  • Minimum 2 years of working experience in Marketing or Trade Marketing, CRM,
  • Demonstrable commercial acumen and a good understanding of Customer Management Process,
  • Strong analytical thinking, proactive and structured working approach,
  • Interested in gaining experience on marketing researches, brand differentiation in sales points, to develop users’ loyalty on brand/ product,
  • Ensuring execution and delivery of agreed plans, using multiple areas of expertise available at site,


  • Eager to gain experience in project management and trade marketing,
  • Strong oral, written communication, and presentation skills,
  • Should be a proficient user of MSOffice and effective at working as part of a team and meeting deadlines,
  • Understand and help implement the company values and objectives,
  • Strong change management perspective to manage processes and build up and review as well as implementations,
  • Result oriented business focus through commitment and enthusiasm,
  • Advance command of verbal and written English,
  • Teamwork oriented, self-motivated and open-minded.

Job Description

  • Works in coordination with the relevant departments in order to increase the performance of customers and contributes the determination of the solution actions to be taken,
  • Follows the market trends and improves marketing strategies in order to increase sales and customer satisfaction,
  • Creates action plans, to ensure that they are implemented in the field and to report them in order to reach the targets of the category under its responsibility,
  • Manages the trade marketing budget in line with plans, activity efficiencies and strategies, and reports them regularly. Ensuring the effective and correct use of the budgets under its responsibility,
  • Researching competition, market and customer dynamics, creating analyzes and action plans,
  • Taking necessary actions for painter and clerk penetration and loyalty performance. Monthly reporting and improvement,
  • Developing launch schedules, direct and indirect marketing campaigns, POS materials, promotions materials and event marketing activities in the market together with marketing agencies,


  • Explore category growth opportunities, conduct frequent market visits to identify in-store execution opportunities,
  • Closely track and analyse promotion / POS effectiveness and provide measures accordingly,
  • Communication with the software networks and suppliers,
  • Close follow up of technological applications in sector and customers,
  • Being align with Global AkzoNobel working systems.


All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability or veteran status.

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