Marketing Manager
Apply now »Date: Aug 31, 2024
Location: Dilovasi, TR
Company: AkzoNobel
We supply the sustainable and innovative paints and coatings that our customers, communities – and the environment – are increasingly relying on. Our world class portfolio of brands – including Dulux, International, Sikkens and Interpon – is trusted by customers around the globe. We’re active in more than 150 countries and have set our sights on becoming the global industry leader. It’s what you’d expect from a pioneering paints company that’s committed to science-based targets and is taking genuine action to address globally relevant challenges and protect future generations.
For more information please visit www.akzonobel.com.
© 2023 Akzo Nobel N.V. All rights reserved.
Qualifications
- Bachelor’s degree in business management, business informatics or related fields,
- Master’s degree in business administration will be an asset,
- +7 years of experience in marketing and relevant departments,
- Having experience in chemicals, durable goods and/or paints & coatings industries with commercial understanding,
- To be able to use MS Office Programs, SAP and BI,
- Excellent analytical, leadership, stakeholder management, communication and presenting, problem solving, project and time management, commercial and business acumen, strong understanding of cross functional processes and financial concepts related to marketing, working & impacting locally & globally/regionally skills,
- To be able to develop objectives and make strategic decisions and recommendations based on facts, market trends and experience/knowledge,
- Solid understanding of market research and data analysis methods,
- Ability to apply marketing techniques over digital (e.g. social media) and non-digital (e.g. press) channels.
Job Description
- Building commercial business strategy of local business,
- Building the commercial short term and long-term plans of the company,
- Playing an active role in the growth decisions and build business optimization plans,
- Building the strategy on NPI and RoadMap management,
- Developing actions to increase market share, such as building competitive sales campaigns and trade actions,
- Building the pricing strategy aligned with the competitive environment and the cost increases as well as the application methods,
- Leading the WIN Project which plays a key role in the management and coordination of 360 Regional Campaigns; sell in, sell out, communication, painter etc,
- Leading the development of product / brand / market specific promotional messaging and materials and ensure proactive and accurate communication of these to customers, trade and employees,
- Designing Technical Training actions to manage the trainings and customer complaints,
- Designing marathon to increase distribution actions; regional and customer-based actions,
- Providing expertise in product and customer related communication tools and channels, consistent messages, branding and interpretation of corporate identity initiatives related to the business/unit,
- Accountable for business/unit following communication policy and guidelines, incl. corporate branding, visual identity regarding product and customer communications,
- Initiating and working (hands on) with business / promotional / communication events,
- Defining a plan to execute the strategy for product portfolio/segment/market,
- Keeping up to date with market trends, competition, dynamics and maintain contacts,
- Identifying new customer needs and set goals for new product development,
- Being responsible for People management/Talent management,
- Supporting the delivery planned operational items to the market successfully.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age or disability.