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Category Manager

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Date: Jan 13, 2021

Location: Dilovasi, TR

Company: AkzoNobel

QUALIFICATIONS AND JOB DESCRIPTION

Job Description

KEY ACCOUNTABILITES

? Develop, establish and maintain marketing strategies to meet organizational objectives, with the team,

? Outlines the dynamics of the category in order to develop the necessary marketing activities,

? Monitor, review and report on all marketing activity and results,

? Perform analysis of customer research, current market conditions and competitor information,

? Understand the need of the market an all levels of customers in order to better develop 

? Developing, executing and revising the pricing concepts and strategies of Marshall, taking into account competition, market dynamics and profitability

? Manage all aspects of marketing activities including sell in, sell out actions brand promotion, channel management support and point of sale actions 

? Review and report back on marketing activities and results to key internal and external stakeholders, 

? Strong follow up of initiatives and projects for new and existing products

? Work on periodical benchmark studies with R&D team

? Work on the product positioning map and deliver the optimum product portfolio to the market

? Devise long-term development strategies for product categories

? Work closely with R&D and Sales Departments 

Job Purpose

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Key Accountabilities

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Key Activities

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Experience

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Education

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Competencies

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Acquiring Information

COMPETENCIES REQUIRED

? Ability to lead and supervise brand managers, while motivating and empowering individuals through delegation, continuous development 

? Strong commercial and financial awareness, providing the basis for tracking market trends and competitor information and ultimately identifying business opportunities 

? Personal flexibility, with the capacity for driving or responding to change, dealing with ambiguity, and adapting to suit different circumstances / cultures etc. 

? Superior relating and networking abilities, with a talent for building long-term working relationships at all levels 

? Strong analytical skills allow for the breakdown and understanding of various forms of information to aid good judgement and decision-making

 

 

Required Skills

? High-energy, detail-oriented and self-motivated person with a passion for brands, trends, decorative and chemical sector

? Externally and internally imposed deadlines

? Strong interpersonal skills and the ability to work well with cross-functional, cross disciplinary teams

? Customer interaction

? Strong verbal and written communication skills including presentations

? Flexible and able to change priorities (agility)

? Creative thinking

? Works well under pressure with tight deadlines and multiple priorities to balance

 

Required Experience

? Bachelor’s degree in Business Administration, Engineering; MBA degree is a plus

? 10 + years of marketing experience 

? Strong knowledge Microsoft Office

? Fluent English  is a must

? No barrier for travel