Brand Manager - Mass Portfolio, Professional, SK Pre-Décor and Others

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Date: Feb 11, 2025

Location: Colombo, LK

Company: AkzoNobel

About AkzoNobel

Since 1792, we’ve been supplying the innovative paints and coatings that help to color people’s lives and protect what matters most. Our world class portfolio of brands – including Dulux, International, Sikkens and Interpon – is trusted by customers around the globe. We’re active in more than 150 countries and use our expertise to sustain and enhance the fabric of everyday life. Because we believe every surface is an opportunity. It’s what you’d expect from a pioneering and long-established paints company that’s dedicated to providing sustainable solutions and preserving the best of what we have today – while creating an even better tomorrow. Let’s paint the future together.

For more information please visit www.akzonobel.com

1. Purpose of the job

Developing and activating marketing strategies for the respective category for the Sri Lankan market to pursue organisations Market Share and revenue Goals
Working with the sales team to achieve Top line & Bottom Line targets
Keeping abreast of future Industry, Market & Consumer trends
Analysis, Compilation & Presentation of Relevant Data
Monitoring & keeping abreast of product related complaints to constantly improve customer service
Link with Global & Regional teams to leverage best practices for the respective category/s

2. Key responsibilities

Monitor Sales and gross margins
Develop and implement strategies for the respective category to ensure target achievement while building brand equity.
Conduct market visits with the sales team
Focus on the areas where competition is strong to penetrate into outlets and to drive sales.
Measure the output in the respective sales in the respective verticals.
Working with the R&DI team and the region to develop new products.
New product development and portfolio planning for the long and medium term

Ensuring accurate, timely implementation of projects
Develop, support and ensure adherence to work instructions, policies, procedures and practices pertaining to the Company and Division
Provide timely accurate and up to date information and report when requested for by the Senior Management
Keep abreast of competitor activities

3. Level of autonomy

Media Plan approval
FOC approval for the respective category within the given LOA

4. Job Requirements

Education

Bachelor’s Degree required, preferably with Master’s degree

Relevant Experience

Minimum 5 years in a consumer marketing role, preferably with experience in fast-moving consumer goods or consumer durables industry
Experience in more than 1 category
Preferably from a multinational organization (regional or global presence)
Preferably has worked in the Decorative paints business
Experienced in managing people

Personal Characteristics & Behaviours

Good understanding of the operations of the business
Ability to lead a team and is a great team player
Good interpersonal, communication and relationship building skills
Strong negotiation and influencing skills

At AkzoNobel we are highly committed to ensuring an inclusive and respectful workplace where all employees can be their best self. We strive to embrace diversity in a context of tolerance. Our talent acquisition process plays an integral part in this journey, as setting the foundations for a diverse environment. For this reason we train and educate on the implications of our Unconscious Bias in order for our TA and hiring managers to be mindful of them and take corrective actions when applicable. In our organization, all qualified applicants receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age or disability.

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