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Regional Marketing specialist-Korea

Date: Sep 22, 2021

Location: Ansan, KR

Company: AkzoNobel

1. Main Purpose

Supports the execution of marketing plans through the implementation of agreed marketing communication activities. Ensures the professional support of brand activities, new product introductions and promotions with appropriate support collateral in the agreed territories and channels.


2. Specific tasks

  • Executes marketing promotion plans for new product launches including sales tools.
  • Supports the conceptulsation and execution of Marketing campaings (inc,.agency management)
  • Supports the management of brand positioning and brand architecture within guidelines. Consistent look & feel, tone of voice, graphic design, logos e.g. for Interpon
  • Executes brand activation plans – including product and brand related advertising, promotions and sponsorship
  • Creates direct marketing products like mailings, newsletters and brochures.
  • Coordinates sales promotion events e.g. trade shows, customer gifts, point of sales materials and training programmes.  
  • Timely deliver the translated product-related information / marketing material to the key customers in Korea & Japan
  • Work closely with different functions, drive commercial excellence
  • Gets in depth understanding of the market within Korea and Japan through market research and information collecting
  • Works closely with Communications on story creation and contributes to the annual media plan for specific industry publications.
  • Is familiar with all applicable corporate as well as site policies/procedures with regard to personal conduct/HSE standards and acts in compliance with all regulations.

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