Program Manager Digital Marketing and Sales

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Date: Sep 19, 2023

Location: Amsterdam, NL

Company: AkzoNobel

We’ve been pioneering a world of possibilities to bring surfaces to life for well over 200 years. As experts in making coatings, there’s a good chance you’re only ever a few meters away from one of our products. Our world class portfolio of brands – including Dulux, International, Sikkens and Interpon – is trusted by customers around the globe. We’re active in more than 150 countries and have set our sights on becoming the global industry leader. It’s what you’d expect from the most sustainable paints company, which has been inventing the future for more than two centuries.

Job Purpose

At AkzoNobel, we believe Digital brings immediate value to the lives of our customers, employees, partners, and shareholders. As Digital Solutions team we aim to deliver memorable customer experiences by personalized and seamless digital interactions so that customers can focus on the things that matter most. We are responsible for the end-to-end transformation required to realize this potential. 

The purpose of the AkzoNobel digital customer experience team is to improve the customer experience at every digital touchpoint on the customer journey.
The team drives digital transformation in the countries to improve their marketing, sales and care operations. 
The team develops digital capabilities to effectively attract customers, provide them with relevant product information, and enable them to purchase and manage their orders. 
These capabilities are made available on websites and apps, on both owned and third-party platforms. 
This is achieved through continuous innovation of the digital experience, understanding our customers’ needs, and fulfilling these in a tailored and timely manner.

•    The expectation of the Domain Lead Digital Programs is to:
•    Manages the forward 12 month roadmap and communication to relevant stakeholders of progress. 
•    Oversight of purpose and status of projects in a program 
•    Protects the business case of projects and ensures program goals are met 
•    Provides decision making overarching project level 
•    Coaching to solve project issues 

Key Accountabilities

You are responsible for Standardized and aligned vertical programs (digital portfolio, the ‘how'), prioritization & resource planning, with desired level of quality & delivery within budget and resource restraints based on Program relevant information (organizational & external context, internal BU demand and standards), program content information - 100% 

Level of autonomy

•    You will have autonomy on Vision and requirements for the Digital Programs that you lead
•    Per working in a multi-national matrix organization, you are required to work within the constraints of:
· Laws and regulations (e.g. Works Council and Union agreements)
· Budget and resource (capacity decided by Digital Leadership Team)
· Organizational governance (e.g. Corporate Change programs are functionally owned elsewhere)

Job requirements

As individual in this position you:
-    Are a bit STRANGE, i.e. you love the combination of STRAtegy & chaNGE
-    Have a Growth mindset, incl. a strong will towards deep personal development which inspires others
-    Have  10+ years’ proven experience in digital transformational roles in multi-national organizations 
-    Have impactful people, communication & influencing skills
-    Have proven experience in Program and Project management
-    Senior stakeholder and vendor management skills
-    Financial management skills

As individual in the Digital Solutions team you:
-    Are a pro-active self-starter, with strong focus on (internal and external) customers
-    Have proven working experience in a global matrix environment
-    Actively facilitate teamwork and collaboration
-    Preferably, understand the Scaled Agile framework (SAfe) model

As individual in AkzoNobel you:
-    Are passionate about customer needs, innovate and delivery quality solutions #Passion-for-Paint
-    Execute with discipline, per standardized processes, learn and drive improvements #PreciseProcesses
-    Deliver on commitments, set ambitous goals, say what you do and do what you say #PowerfulPeformance
-    Take ownership, act as co-owner of the company, learn and collaborate together #ProudPeople 
-    Care and act per our core values of Safety, Integrity, Sustainability

Become part of an outstanding company

AkzoNobel is consistently rated as one of the top employers in The Netherlands. You will join a company that is committed to achieving real sustainability. At a personal level you will also benefit from:
•    a competitive salary with an above average number of annual holidays;
•    participation in the AkzoNobel pension plan; 
•    travel expenses to and from work
•    opportunities for education that will help you to grow beyond this role


More information and how to apply

We welcome your online application via  If you have any questions, please contact Bobby Heideman, Talent Acquisition Partner, +31 880 030 731, option 2. Or send an email to


All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age or disability.

Requisition ID: 30295